When working on a campaign for a club for Polish entrepreneurs in Norway, the goal was to reach as many potentially interested people as possible to promote the event and build awareness among this specific group. This task was unique because the campaign had to target precisely Polish entrepreneurs living and operating in Norway.
Results
The Meta Ads campaign I created focused first on broadly reaching potential attendees and then, in the second phase, on remarketing to get them to buy tickets. Thanks to a well-thought-out strategy and appropriate targeting, all event seats sold out every time. So far I have prepared campaigns for three events, and there are plans for more to come – thanks to growing interest.
Evaluation
The success of this campaign was due to the precise targeting of the audience – Polish entrepreneurs in Norway. The combination of an awareness-oriented campaign with remarketing aimed at conversion (ticket purchases) proved successful, which shows how important it is to properly adapt the strategy to the specifics of the market and the needs of the organizers. Growing interest and plans for larger events prove that this strategy works perfectly in the long term.