When a small local beauty salon, operating in a town of about 20,000 residents, approached me for support in promoting laser epilation services, I relied on proven solutions. A key element of the campaign was a precise Meta Ads strategy, based on differentiated targeting.<\/p>\n\n\n\n
Results<\/strong><\/p>\n\n\n\n The use of full Advantage+ with appropriately selected interests, as well as broader targeting without this option, allowed us to acquire 58 leads on a budget of PLN 872. Importantly, each targeting option yielded satisfactory results, making the campaign both effective and flexible. The cost of acquiring one lead was only PLN 15.03, which is a great result in this industry, especially in a smaller location.<\/p>\n\n\n\n Evaluation<\/strong><\/p>\n\n\n\n A key factor in the success of this campaign was the combination of advanced targeting and a well-developed script for the rollout, created according to the StoryBrand model. Thanks to my experience in preparing such content, the campaign not only had a compelling message, but also hit the audience precisely, which translated into effective action. The salon gained new customers, which confirms the effectiveness of carefully planned campaigns, even in smaller towns.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" When a small local beauty salon, operating in a town of about 20,000 residents, approached me for support in promoting laser epilation services, I relied on proven solutions. A key element of the campaign was a precise Meta Ads strategy, based on differentiated targeting. Results The use of full Advantage+ with appropriately selected interests, as […]<\/p>\n","protected":false},"author":1,"featured_media":1837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"uagb_featured_image_src":{"full":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/12-1.png",1200,628,false],"thumbnail":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/12-1-150x150.png",150,150,true],"medium":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/12-1-300x157.png",300,157,true],"medium_large":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/12-1-768x402.png",768,402,true],"large":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/12-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/12-1.png",1200,628,false],"2048x2048":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/12-1.png",1200,628,false]},"uagb_author_info":{"display_name":"admin-hnO7U23t","author_link":"https:\/\/patrykmisiewicz.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"When a small local beauty salon, operating in a town of about 20,000 residents, approached me for support in promoting laser epilation services, I relied on proven solutions. A key element of the campaign was a precise Meta Ads strategy, based on differentiated targeting. Results The use of full Advantage+ with appropriately selected interests, as…","_links":{"self":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1684"}],"version-history":[{"count":6,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1684\/revisions"}],"predecessor-version":[{"id":1843,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1684\/revisions\/1843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/media\/1837"}],"wp:attachment":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}