{"id":1707,"date":"2024-10-19T18:01:46","date_gmt":"2024-10-19T16:01:46","guid":{"rendered":"https:\/\/patrykmisiewicz.com\/?p=1707"},"modified":"2025-01-19T23:32:19","modified_gmt":"2025-01-19T22:32:19","slug":"jak-zrzadzam-sm-firm-budowlanych","status":"publish","type":"post","link":"https:\/\/patrykmisiewicz.com\/?p=1707","title":{"rendered":"How do I manage the SM of construction companies?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Working with three companies in the construction industry, including one from Ireland, I handled the complex maintenance of their social media channels. Each company had unique needs, but they all shared the same goal &#8211; to build a consistent image and engage their audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Photo shoots and graphic materials<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For companies in Poland, I organized photo shoots to have authentic material to create posts. I worked regularly with an experienced graphic designer who created professional, polished graphics in accordance with each company&#8217;s brand book. This ensured that the posts were not only aesthetically pleasing, but also consistent with the brand identity, which is crucial in building a professional image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Posts that engage your audience<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content developed focused on engaging audiences &#8211; publications were tailored to both industry-specific topics and local initiatives that built relationships with customers. For a company from Ireland, the content was more industry-specific, aimed at expanding business contacts, while for Polish companies it was often based on local implementations and building a community around the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evaluation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media management for construction companies is a complex process that requires attention to detail and consistency with the company&#8217;s brand book. By working with a professional graphic designer and organizing photo shoots, we were able to create engaging content that supported each company&#8217;s image, both in Poland and abroad. Each campaign was tailored to the specifics of the market, allowing us to achieve lasting and visible results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working with three companies in the construction industry, including one from Ireland, I handled the complex maintenance of their social media channels. Each company had unique needs, but they all shared the same goal &#8211; to build a consistent image and engage their audiences. Photo shoots and graphic materials For companies in Poland, I organized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"uagb_featured_image_src":{"full":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/7-1.png",1200,628,false],"thumbnail":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/7-1-150x150.png",150,150,true],"medium":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/7-1-300x157.png",300,157,true],"medium_large":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/7-1-768x402.png",768,402,true],"large":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/7-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/7-1.png",1200,628,false],"2048x2048":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/7-1.png",1200,628,false]},"uagb_author_info":{"display_name":"admin-hnO7U23t","author_link":"https:\/\/patrykmisiewicz.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Working with three companies in the construction industry, including one from Ireland, I handled the complex maintenance of their social media channels. Each company had unique needs, but they all shared the same goal &#8211; to build a consistent image and engage their audiences. Photo shoots and graphic materials For companies in Poland, I organized&hellip;","_links":{"self":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1707"}],"version-history":[{"count":3,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1707\/revisions"}],"predecessor-version":[{"id":1809,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1707\/revisions\/1809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/media\/1832"}],"wp:attachment":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}