For a client in the language industry, selling online courses, I implemented a marketing campaign to enroll participants in a webinar promoting the courses. The campaign included a full process – from the preparation of the landing page, through the thank you page, to the automation of emails and the implementation of the entire course module on the e-learning platform. As a result, 382 leads were acquired at an expenditure of PLN 1781.71, which translates into a cost of only PLN 4.66 per enrollment.<\/p>\n\n\n\n
Performance and efficiency<\/strong><\/p>\n\n\n\n The campaign achieved impressive results, acquiring nearly 400 webinar attendees on a relatively low budget. Thanks to precise targeting and engaging content on the landing page, the cost of acquiring a lead was kept extremely low, which significantly increased the efficiency of the entire project.<\/p>\n\n\n\n Comprehensive measures<\/strong><\/p>\n\n\n\n In addition to the standard elements of the campaign, I additionally handled the implementation of the course modules on the e-learning platform, which allowed for a smooth online course sales process after the webinar. All activities were synchronized – from the landing page to the e-learning platform – which enabled participants to seamlessly transition from signing up for the webinar to purchasing the course.<\/p>\n\n\n\n Evaluation<\/strong><\/p>\n\n\n\n This order required not only the precise execution of the Meta Ads campaign, but also the implementation of e-learning solutions, which allowed us to comprehensively support the client in selling online courses. Thanks to the low cost of acquiring a lead, the campaign proved to be extremely effective, providing a solid foundation for further development of the sales strategy.<\/p>\n","protected":false},"excerpt":{"rendered":" For a client in the language industry, selling online courses, I implemented a marketing campaign to enroll participants in a webinar promoting the courses. The campaign included a full process – from the preparation of the landing page, through the thank you page, to the automation of emails and the implementation of the entire course […]<\/p>\n","protected":false},"author":1,"featured_media":1830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"uagb_featured_image_src":{"full":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/5-1.png",1200,628,false],"thumbnail":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/5-1-150x150.png",150,150,true],"medium":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/5-1-300x157.png",300,157,true],"medium_large":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/5-1-768x402.png",768,402,true],"large":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/5-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/5-1.png",1200,628,false],"2048x2048":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/5-1.png",1200,628,false]},"uagb_author_info":{"display_name":"admin-hnO7U23t","author_link":"https:\/\/patrykmisiewicz.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"For a client in the language industry, selling online courses, I implemented a marketing campaign to enroll participants in a webinar promoting the courses. 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