{"id":1724,"date":"2024-10-19T20:04:09","date_gmt":"2024-10-19T18:04:09","guid":{"rendered":"https:\/\/patrykmisiewicz.com\/?p=1724"},"modified":"2025-01-19T23:26:52","modified_gmt":"2025-01-19T22:26:52","slug":"budowa-marki-influencera","status":"publish","type":"post","link":"https:\/\/patrykmisiewicz.com\/?p=1724","title":{"rendered":"Building an influencer brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As part of my work with the influencer, I took care of a comprehensive strategy to build his brand on social media. The first step was a Meta Ads campaign aimed at increasing the number of followers on Instagram. I focused on preparing creative, engaging content &#8211; from role-playing scripts designed to attract new followers to carefully crafted ad creatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Increase engagement and community<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a well-tailored campaign, the number of followers on Instagram increased significantly, allowing the influencer to build a strong community around his content. The next step was to use this engagement to create a valuable newsletter. I designed the template for the emails, prepared the content, and implemented automation of the mailings &#8211; all to keep in touch with new audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Landing page and campaign for newsletter sign-ups<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To further grow the community, I created a dedicated landing page where new observers could sign up for the newsletter. I also launched a Meta Ads campaign to promote newsletter signups. The campaign aimed not only to increase the number of subscribers, but also to build a long-term relationship with the recipients through regular and engaging content in emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Summary<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The entire strategy &#8211; from the campaign on Instagram to the activities around the newsletter &#8211; has brought the influencer not only an increase in the number of followers, but also an engaged community that regularly receives his content. A comprehensive approach to online branding has allowed him to successfully grow his business and establish deeper relationships with his audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of my work with the influencer, I took care of a comprehensive strategy to build his brand on social media. The first step was a Meta Ads campaign aimed at increasing the number of followers on Instagram. I focused on preparing creative, engaging content &#8211; from role-playing scripts designed to attract new followers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"uagb_featured_image_src":{"full":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/1-1.png",1200,628,false],"thumbnail":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/1-1-150x150.png",150,150,true],"medium":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/1-1-300x157.png",300,157,true],"medium_large":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/1-1-768x402.png",768,402,true],"large":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/1-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/1-1.png",1200,628,false],"2048x2048":["https:\/\/patrykmisiewicz.com\/wp-content\/uploads\/2024\/10\/1-1.png",1200,628,false]},"uagb_author_info":{"display_name":"admin-hnO7U23t","author_link":"https:\/\/patrykmisiewicz.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"As part of my work with the influencer, I took care of a comprehensive strategy to build his brand on social media. The first step was a Meta Ads campaign aimed at increasing the number of followers on Instagram. I focused on preparing creative, engaging content &#8211; from role-playing scripts designed to attract new followers&hellip;","_links":{"self":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1724"}],"version-history":[{"count":3,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1724\/revisions"}],"predecessor-version":[{"id":1803,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/posts\/1724\/revisions\/1803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=\/wp\/v2\/media\/1826"}],"wp:attachment":[{"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/patrykmisiewicz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}