When a small local beauty salon, operating in a town of about 20,000 residents, approached me for support in promoting laser epilation services, I relied on proven solutions. A key element of the campaign was a precise Meta Ads strategy, based on differentiated targeting.
Results
The use of full Advantage+ with appropriately selected interests, as well as broader targeting without this option, allowed us to acquire 58 leads on a budget of PLN 872. Importantly, each targeting option yielded satisfactory results, making the campaign both effective and flexible. The cost of acquiring one lead was only PLN 15.03, which is a great result in this industry, especially in a smaller location.
Evaluation
A key factor in the success of this campaign was the combination of advanced targeting and a well-developed script for the rollout, created according to the StoryBrand model. Thanks to my experience in preparing such content, the campaign not only had a compelling message, but also hit the audience precisely, which translated into effective action. The salon gained new customers, which confirms the effectiveness of carefully planned campaigns, even in smaller towns.