Working with three companies in the construction industry, including one from Ireland, I handled the complex maintenance of their social media channels. Each company had unique needs, but they all shared the same goal – to build a consistent image and engage their audiences.
Photo shoots and graphic materials
For companies in Poland, I organized photo shoots to have authentic material to create posts. I worked regularly with an experienced graphic designer who created professional, polished graphics in accordance with each company’s brand book. This ensured that the posts were not only aesthetically pleasing, but also consistent with the brand identity, which is crucial in building a professional image.
Posts that engage your audience
The content developed focused on engaging audiences – publications were tailored to both industry-specific topics and local initiatives that built relationships with customers. For a company from Ireland, the content was more industry-specific, aimed at expanding business contacts, while for Polish companies it was often based on local implementations and building a community around the brand.
Evaluation
Social media management for construction companies is a complex process that requires attention to detail and consistency with the company’s brand book. By working with a professional graphic designer and organizing photo shoots, we were able to create engaging content that supported each company’s image, both in Poland and abroad. Each campaign was tailored to the specifics of the market, allowing us to achieve lasting and visible results.